Drive for more, ride for less.
Is it possible to be a driver and earn more? Is it possible to be a rider and pay less? The answer to both questions is yes, and it's with Vlue.
The mobility startup, based in Miami came to us with an important challenge: create a website, aimed at its two types of users, riders and drivers, with a great visual impact and that clearly communicates the benefits for each of them.
What we did:
UX/UI Design
Research
Product Design
Prototyping
Website Design
We decided to prioritize its value proposition: flat rates not defined by demand, ensuring that in two scrolls you know why it is best for you to use Vlue. Additionally, we created a different color palette for each type of user, simplifying brand communication in other formats and platforms.
